EBAY FASHION OUTLET
Collaborating with the lovely people at Shine PR we created launch materials for eBay's Fashion Outlet in the UK communicating with press, bloggers and across social media channels.
eBay's Fashion Outlet is an accessible experience, and needed to be perceived as a real fashion destination, - not being about fashion on the runway but about fashion on the streets. It has a feeling of real and attainable styles. With this in mind we worked with the talented fashion photographer Damon Heath from Lula mag along with eBay creative director Andrea Linett shooting two well-known fashion bloggers - Sandra Hagelstam & Jennifer Inglis, which along with a minimally designed book provided an overall realism to the range.
