M2B BRANDING
A brand identity for Mothercare's exciting new maternity collection, 'M2b'. Our branding of the stylish new range communicates a contemporary sophisticated feel to fashionable mums-to-be that Mothercare have a renewed confidence in their collection.
The photographic style was clear, simple and confident with subtle styling, not detracting from the model and product focus.
The photography is complimented with the illustrative logo & typographic usage along with the straplines which provide an overall confident, fashionable and clearly identifiable personality for the M2b brand.
