MOTHERCARE AW/10
Communicating the fashionability of Mothercare's children’s clothing ranges to the press. Our stylised photography direction placed the focus on the design and style of the outfits rather than any other lifestyle or parenting message.
This style is now filtering down into the brand photography and it’s influence can be clearly seen in the Autumn Winter clothing catalogue we recently designed and art directed. This is part of Mothercare’s longer term plans of establishing themselves as a more fashionable clothing brand for babies and toddlers.
