MOTHERCARE
Redesigning all visual channels of the business - Catalogue, - Stores (UK & International), - Website, - PR tools. The catalogue is seen as a product bible for couples across the country planning a family. We made it as easy as possible for customers to find the right products, whilst adding an emotive layer of concept pages and lifestyle imagery. All instore POS including a consistent series of value messages and visual mechanics which work alongside product quality statements. A refresh of the website as part of the brand strategy, improving the online customer journey, & simplifying the overall user experience.
